Telco markets worldwide are highly competitive. Consumers have more options than ever to satisfy their telecommunications needs. This means providers are competing harder, and paying closer attention to critical factors like cost of customer acquisition, average revenue per unit (ARPU), and customer churn. The smartest providers understand the tight relationship between these issues and their massive, and growing, stockpiles of data.
Fortunately, there are new technologies that can handle billions of rows of data, joined across multiple datasets, with millisecond filtering and visualization times. With OmniSci, massive customer data is an asset instead of a barrier.
