While many leaders have called data as the ‘fuel’ for advanced analytics and AI, Shiv feels it is more than just the fuel. Fuel can be replaced, but good data is non-negotiable. A big business decision that is built using flawed data, can make an organization lose more than just millions or in some cases billions of dollars in revenue. Hence, Shiv likes to think of an accurate data set as the ‘Oxygen’ for any good statistical analysis. Join him in learning more, especially as Shiv shares how having the right data led to several winning business decisions at some of the best known Fortune 500 brands.